Let’s build the NEAR brand together.
These guidelines will help us define and build a consistent brand presence and experience across the world.
These guidelines will help us define and build a consistent brand presence and experience across the world.
NEAR is the network for a world reimagined. Through simple, secure, and scalable technology, millions are empowered to invent and explore new experiences. Business, creativity, and community are being reimagined for a more sustainable and inclusive future
To be the onramp for millions of people to join the Web3 revolution by providing incredible technology that is:
A world where people have control over their money, data, and power of governance.
The foundation of the economy of the NEARverse.
We are inclusive, human, and fun. As our tech reaches the stars, we remain down-to-earth.
Think: Human, Inclusive, Friendly, Warm, Approachable, Community-Driven
We cover our bases. We’re building the foundation for a new world. We don’t skimp on the amenities.
Think: Well-documented, Well-supported, Functional, Scalable, Fast
We believe that dealing with people’s money and data is serious business. We prioritize security.
Think: Trustworthy, Technically Superior
Everything in Blockchain is complex. We’re here to make it feel easy. We simplify. We clarify.
Think: Clear, Simple, Usable, Easy
We seek to understand each other, feel the pain, and see things from new perspectives.
Think: Human, Understanding, Caring
Explorers are most fulfilled when they can seek out new approaches and perspectives. Naturally independent, authentic, and curious, they’re able to follow unique paths and motivate others to explore uncharted territory. They’re usually excited and challenged by the opportunity to blaze a new trail. Explorer organizations often are very successful at staying current with trends, encouraging individual initiative, and providing others with the opportunity to learn and grow.
Trailblazer/pioneer: Sees or scouts for new opportunities/possibilities
Adventurer: Emphasizes adventure and/or new experiences
Seeker/wanderer: Searches for a unique identity, path, or solutionIndividualist: Maintains personal integrity and authenticity in all endeavors
Use in all horizontal contexts.
Use this in more vertical contexts
For token, social or accent.
Use in all horizontal contexts.
Use this in more vertical contexts
For token, social or accent.
HEX: #262626
RGB: 38/38/38
HEX: #3F4246
RGB: 63/66/70
HEX: #A7A7A7
RGB: 167/167/167
HEX: #FFFFFF
RGB: 255/255/255
HEX: #5F8AFA
RGB: 95/138/250
HEX: #AAD055
RGB: 170/208/85
HEX: #FFC860
RGB: 255/200/96
HEX: #DB5555
RGB: 219/85/85
HEX: #4FD1D9
RGB: 79/209/217
HEX: #6B6EF9
RGB: 107/110/249
HEX: #A463B0
RGB: 164/99/176
HEX: #E3935B
RGB: 227/147/91
Create a narrow ellipse and rotate it. Choose two, and only two, colors from the accent palette above. When in doubt, refer to the recommended combinations below.
Depending on the size of the ellipse and the software you’re using, set the blur anywhere between 100-200 pixels.
Set the opacity of your ellipse to 25%. In some cases, gradients can be used at 50% opacity. But the goal is to be subtle.
Use the gradient to define the edge of a content area. This can be used as a divider for columns or rows in a layout
Use the gradient to subtly define the edges of a content area.
Use the gradient as a backdrop to a shape where the shape knocks out the color of the gradient.
HEX: #A463B0 <> #5F8AFA
RGB: 164/99/176 <> 95/138/250
HEX: #A463B0 <> #E3935B
RGB: 164/99/176 <> 227/147/91
HEX: #A463B0 <> #DB5555
RGB: 164/99/176 <> 219/85/85
HEX: #5F8AFA <> #AAD055
RGB: 95/138/250 <> 170/208/85
HEX: #5F8AFA <> #4FD1D9
RGB: 95/138/250 <> 79/209/217
HEX: #5F8AFA <> #6B6EF9
RGB: 95/138/250 <> 107/110/249
HEX: #6B6EF9 <> #A463B0
RGB: 107/110/249 <> 164/99/176
HEX: #6B6EF9 <> #4FD1D9
RGB: 107/110/249 <> 79/209/217
HEX: #6B6EF9 <> #DB5555
RGB: 107/110/249 <> 219/85/85
HEX: #DB5555 <> #E3935B
RGB: 219/85/85 <> 227/147/91
HEX: #E3935B <> #FFC860
RGB: 227/147/91 <> 255/200/96
HEX: #AAD055 <> #FFC860
RGB: 170/208/85 <> 255/200/96
When naming, please avoid any names that pretend to be NEAR or the NEAR token. Also, avoid representing that you’ve been actively endorsed by NEAR or anyone involved in the project (That is unless you have been endorsed).